Consumer Research

What are the things that influence you most when purchasing clothes?

1- 12.5% Style

2- 25% The ability to wear the item on numerous occasions

3- 12.5% Brand

4- 25% Price

5- 25% How well it goes with other items I already own

Conclusion: While women do care about the style and the brand, most care more about a good price point and how well it fits within their wardrobe and how often it can be worn.

Do you think about sustainability when purchasing clothes?

1- 75% Yes

2- 25% Sometimes

Conclusion: This survey, conducted of 15 women who are currently or about to enter the workforce as a modern woman, shows that sustainability is something that important to them. This information is pertinent to all parts of their life, but particularly the fashion industry.

Would you be interested in a new brand that made creating your wardrobe more effortless?

1- 100% Yes

Conclusion: Women who fit the user profile of a Uniforme shopper feel as if the options available for clothing companies that suits all parts of their lifestyle aren’t available. They would be be interested in an option that made creating a wardrobe more effortless